Imad Eduso

Imad Eduso, founded in Lagos in 2015 by Dami Olukoya, is a womenswear label shaped by an expressive approach to form and finish. Drawing from Nigeria’s vibrant cultural landscape, the brand produces clothing that leans into structure—garments designed to hold presence through considered tailoring and surface detail.

Silhouettes are often built to frame the body with clarity, using fabrics such as satin, organza, lace, and tulle for their ability to carry volume and definition. Embellishment is applied by hand, allowing texture to emerge gradually rather than as an afterthought. While occasionwear remains central, the label has expanded into bridal and childrenswear, extending its design language across different moments and stages of dress.

Production is kept close to home, with all garments made in Lagos in collaboration with local artisans and small-scale makers. This localised model is paired with small-batch production and material reuse, forming a practice that considers both craft and resource use in equal measure.