Seven years of African fashion e-commerce. Here's what we learned.
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IA+ is the advisory arm of Industrie Africa. We work with a small number of partners at a time — a deliberately high-touch model that brings market fluency, curatorial judgment, and execution precision to bear on how you engage Africa's design landscape. Whether you're building a retail concept, structuring a collaboration, or raising the standard of how the work is commercialized, we bring the full depth of the platform to every engagement.
Luxury hotels and destination resorts ready to turn boutique retail into a high-margin, on-brand guest experience — with support tailored to the property, from a focused buying refresh to a full-service retail launch.
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Global and regional brands seeking credible entry into Africa's design ecosystem — through partnerships, product strategy, or co-branded activations that hold up commercially and culturally.
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Museums, cultural foundations, and programming platforms building exhibitions or design-led activations rooted in African creative practice — with the curatorial depth and designer access to make them land with authority.
Enquire →Clear direction, then structured execution — scaled to where you are, from a focused engagement to a multi-phase build.
What we do
We diagnose. Brand context, audience, commercial baseline, cultural realities, and the position you're operating from in the market. The output is sharpened understanding of where the opportunity sits.
Where we land
A clear-eyed read of the engagement: the opportunity, the constraints, and the strategic direction the work should take.
What we do
We set the direction. This is where the work takes shape — point of view, curatorial logic, partner and designer shortlists, commercial framework, and the standards that will govern every decision downstream. Tailored to the engagement, whether that's a retail concept, a brand collaboration, or a cultural program.
Where we land
Approved strategic direction — what belongs, what doesn't, and the commercial and creative principles that will hold the work together.
What we do
We translate strategy into the system that runs it. The specific outputs depend on the engagement (think assortment plans, designer activations, exhibition direction, training and storytelling tools) — but the discipline is the same: build to your team's capacity.
Where we land
A working set of tools, frameworks, and assets — built for launch, scaled to the engagement, and designed for your team to run without ongoing dependency on us.
What we do
We protect what was built, if you'll let us. Performance reviews, seasonal refreshes, decision support, and the cadence required to keep quality consistent as the work evolves in market.
Where we land
Continuity, not dependency. Ongoing oversight at the rhythm the engagement requires — so what was built keeps performing, and gets sharper over time.
OUR FLAGSHIP ENGAGEMENT
For premium, destination-led properties, boutique retail is no longer peripheral — it's a direct expression of brand, guest experience, and margin. Done well, it becomes a signature differentiator. Our offering is tiered, so properties can start at the right level and scale as the boutique evolves.
